Kim Chong Woo

Kim Chong Woo

Senior Fellow

Center for Quantitative Research

Areas of Expertise  : Stated preference analysis, valuing public services and non-market goods, estimating WTP, SP model development in transport, health, communication and utilities sectors.


Dr. KIM Chong Woo is a senior fellow of the Center for Quantitative Research at the Asan Institute for Policy Studies. Previously, Dr. Kim was an analyst working on choice modeling and valuation at RAND Europe. He was also a senior TCAD engineer at the Samsung Semiconductor Research and Development Center and a Java application developer at PCMS-Datafit in the United Kingdom. Dr. Kim's research includes the estimation and application of discrete choice modeling, stated preference analysis, valuing public services and non-market goods; and SP model development in the transport, health, communication and utilities sector. His publications include "Security at What Cost? Quantifying Individuals’ Trade-offs between Privacy, Liberty and Security,” RAND Report (2010) and “Modeling Demand for Long-Distance Travelers in Great Britain: Stated preference surveys to support the modeling of demand for high speed rail”, RAND Report (2011). Dr. Kim received his B.Sc. in mathematics from the University of London and his Ph.D. in mathematical physics from Imperial College of Science, Technology and Medicine, London. He also holds a post-graduate Diploma in Computer Science from the University of Cambridge.

Academic Background

Diploma in Computer Science Computer Laboratory, University of Cambridge (1998~1999)
Ph D. in Mathematical Physics (General Relativity), Imperial College, London (1988~1993)
B.Sc. in Mathematics, Queen Mary College, University of London (1985~1988)

Professional Background

Analyst, Choice Modeling and Valuation, RAND Europe (2007~2012)
Senior TCAD Engineer, Samsung Semiconductor R&D Center (2003~2006)
Java Applications Developer, Datafit, Cambridgeshire, UK (2000~2003)